Management of Milk Production and Marketing

By Dr. Miltan Kumar Acharjee

FORMAT
Paperback and e–book

ISBN
978-81-946375-2-3

PAGES
130 pages

PRICE
Rs. 650/- ($18)

About The Book

The book presents the concise idea on management of milk Production and marketing in India especially in Tripura. Dairy sector in India is an integral and interwoven part of traditional agriculture and plays an important role in the rural economy. It is closely interlinked with the socio-economic matrix of rural society. The total milk production has increased from 48.40 million tons in 1988-89 to 127 million tons in 2011-2012. Dairying in India is more inclusive compared to crop production in the sense that it involves a majority of the vulnerable segments of the society for livelihoods. However, India being the largest milk producing country in the world the per capita availability of milk is only 281 gm/day, which is much below the world average figure. The per capita availability of milk is even different across Indian states; as for example, in Tripura, it is 80 gm/day, which is much lower than all-India figure (NDDB, 2007-2008). Despite impressive growth in milk production during the past three decades, productivity of dairy animals continues to remain very low and milk marketing system is primitive.

This book is mainly focused on the economics of milk production and marketing in Tripura. This book aims also to estimate the cost and returns of milk production in Tripura, to examine the factors influencing the milk production in Tripura, analyse the marketing channels, efficiency and price spread of milk producers in Tripura and to study the constraints faced by the milk producers in Tripura.

It is to be stated that, of the total population living in the rural areas , nearly 50.00 percent of them are poor, the livestock sector demonstrated a beneficial impact on them by providing employment , income and consumption standard and thereby, as a potential tool in alleviating rural poverty. Dairying is carried out mostly by the disadvantaged and poorer section of population as this sector provides part-time/whole time employment to 19.00 million people i.e., about 8.00 percent of total working force in 2001-2002.

This book will really help the policy makers, researchers to implement the various development activities of state for which higher growth of dairy sector will be increased significantly.

About The Author

Dr. Miltan Kumar Acharjee graduated with Bachelor of Business Administration specialization with Marketing at Tripura University (A Central University), did his Master of Business Administration with Finance and Marketing at Satyabama University, Chennai, Ph.D from National Institute of Technology, Agartala in the field of rural marketing and economics. He has contributed a number of research papers in national seminars, journals and edited volume. He is life member of Economic Science Society of Tripura (ESSOT), member of Non Government organization “Mankind Awareness”

Dr. Acharjee started his academic career as a Assistant Professor and HOD in the Department of Management of Bhavan’s Tripura College of Science and Technology affiliated to Tripura University a Central University. He has also worked as Guest faculty in the Management Department of Tripura University, Society for Entrepreneurship Development (SOFED) School of Management at National Institute of Technology, Agartala etc. Still he is engaged as a Academic Councellor at IGNOU RCL. Presently he is an Planning and Teacher Training Coordinator of District Education office, Dhalai District , Government of Tripura.

He has credit to publish many ISSN journals for Scopus and UGC care  at National and International level  and paper presentation in various seminar/ conference at International  and National level  and paper presentations in various seminar / FDPs, workshops etc. Dr. Acharjee has manu ISBN publications  of conference proceedings and chapter contribution. He has the “Principal Investigator” and “Co-Principal Investigator” an d has invited several times  as a “Resource Person”  in various Educational Institutions.

Keeping this background, the book examines the Management of Milk Production and Marketing in Tripura. This book will be useful for students, scholars, teachers and other policy framers in this field.

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